The school nutrition program at Fulton County Schools in Atlanta, Ga., already goes above and beyond U.S. federal nutrition standards, serving 50 percent whole grains and plenty of fresh fruits and vegetables. The challenge was how to get to the next step: getting kids to actually select the healthy foods. After all, food isn't nutritious until it's eaten. The problem was not about changing menus or the food offered, as the menus and the food choices are already healthy. As area supervisor of Fulton County School Nutrition, my challenge was "How do we engage the students to want to eat healthy?" I believe it's about marketing the food.